Amazon sent me an email today, telling me how bad Hachette were. That’s what’s prompted this post. They want me to write to Hachette. They even tell me what to say. Really? How low do you have to go when you try to embroil the very people who are suffering because of YOUR dispute?? And don’t think Hachette are any different, folks. Don’t think Hachette aren’t trying to court their authors against Amazon. Well you know what? Fight your own battle. Leave authors and publishers out of it. It’s bad enough we have to listen to it every day, and bad enough we all may end up suffering because of it, but it’s YOUR fight.
Amazon, if you don’t want to sell Hachette books then don’t. And don’t try to have us believe that Amazon can’t sell at a lower price because you CAN. Hachette can’t stop you selling at lower than list price. You do it all the time with other products. And stop trying to tell people your ‘lower prices work’, no matter what generalised data you come up with to try to show it. The PRODUCER sets the price, and if the public don’t buy it, then they’ll drop the price. That’s market forces!
Hachette, YOU let your contract with Amazon run out. Stop telling people Amazon are trying to fix your prices. You can set whatever ludicrously high list price you want for an e-book – you just don’t like the terms that come with that. YOU can’t tell a retailer what to SELL your book at. You know damn fine you’re not allowed to. Didn’t the ebook-fixing court case enlighten you?? And if you want authors on your side, how about giving them a fair royalty – on a par with the 50% that is actually the industry norm for ebooks!
You know why both of these companies are trying to drag us all into it? Hachette need Amazon. They won’t admit that, but they do. Why else are they stubbornly trying to hold out? They know the Amazon market is huge for them. Amazon need Hachette. For all the smaller authors and publishers Amazon have, they know full well that they must have the high-profile books too, otherwise they too would simply let the other go. That’s why both of them are trying to bring others into it.
Sensible, knowledgeable, people already know to see past the annoying rhetoric and loose data that comes from both of you and we’re all sick of hearing about it. Neither of you are the ‘good guy’ in this – just get round the table and bring this ridiculous farce to an end!